Maggie Smet |
Laurie Kelley has been appointed vice president for University Relations after serving in an interim capacity since October 2013. The vice president for University Relations oversees the Offices of Alumni Relations, Development, Marketing and Communications and University Events.
“I am grateful to Laurie for accepting this responsibility,” President Fr. Bill Beauchamp said in an email on Feb. 25 announcing Kelley’s appointment. “She and her team have shepherded the UP brand to new heights. In addition to marketing, she has directed many of the University’s signature events since her arrival here seven years ago.”
Kelley is excited to fill the position in a permanent capacity, replacing Jim Lyons after his move to Santa Clara University in October. Kelley has been at UP since 2006, as the associate vice president for University Relations and chief marketing officer. Before coming to The Bluff, she was a vice president at Oregon Public Broadcasting.
“I was ready for a new opportunity,” Kelley said. “It’s a thrill to serve the University in this way.”
In the short term, Kelley is interested in continuing and completing the work of the University Relations office with the RISE Campaign, and her work in Marketing and Communications.
“I’m also excited about working with the Alumni Relations office and really moving forward on integrating our alumni in what we’re doing and reaching out to our alumni and serving them in new ways,” she said, “and also just continuing that deepening of the relationships with our alumni.”
In the long term, Kelley has her sights set on the goals of capital improvement in the areas of residence halls, faculty offices, a student center and a continuing focus on student scholarships.
